The Patient Trust Gap Diagnostic

See what patients need before they book.

77% of patients research your practice online before they ever call. If they leave without booking, there's a trust gap somewhere in what they found. Take the 90-second diagnostic and we'll show you exactly where yours is, and how to close it.

Take the 90-Second Diagnostic How It Works

Free, 90 seconds No call required Personalized result

77%

of patients research a practice online before scheduling, even when they were referred by a friend.

Source: Pew Research

52%

say a short video of the physician makes them more comfortable booking that first appointment.

Source: Wistia Healthcare Report

33%

walk away from a practice because the website looks dated or feels untrustworthy.

Source: Stanford Web Credibility

The Four Trust Gaps

Every practice has one. Yours is one of these.

From a decade running operations inside hospital systems, four patterns kept appearing in patient drop-off data. Your diagnostic tells you which one is yours.

Gap 01

Visibility Gap

Patients can't find you, or your online presence looks dated and untrustworthy.

Gap 02

Credibility Gap

Patients find you, but don't trust you enough to take that first call.

Gap 03

Clarity Gap

Patients are curious, but don't understand what working with you actually involves.

Gap 04

Connection Gap

Patients aren't seeing you between searches. They forget you and book somewhere else.

Founder, Adode Media Founder of Adode Media

Why Adode for Medical

Built by someone who spent a decade inside healthcare.

Most agencies came from advertising. Adode came from healthcare operations. Before picking up a camera, I spent ten years inside revenue cycle, first as a Process Improvement Specialist, then as a Manager of Systems, Training & Projects.

That meant watching the patient journey from the inside. Where they hesitated. What made them call back. What made them ghost. The reasons a fully scheduled day quietly turns into a half-empty one.

Adode Media is the performance marketing agency I wished existed back then. We've produced hundreds of videos for Atlanta brands, and we apply that same operational lens to medical practices: every shot fixes a specific point of friction in your funnel.

Revenue Cycle Operations Process Improvement Systems & Training

10+

Years in healthcare

Videos produced

ATL

Born and based

Take the Next Step

Ready to find your gap?

90 seconds. Personalized scorecard. Free scripts in your inbox.

Take the 90-Second Diagnostic

Real Atlanta Clients

Hear it from the clients we build for.

These are unscripted. Click any of them to watch. Three Atlanta founders describing what working with us actually felt like, and what it changed for their business.

Strategy to First Cut

From kickoff to first edit in under four weeks.

Week 1

Strategy Call

Free 20 minutes. We confirm the gap your diagnostic surfaced and what your practice actually needs to shoot.

Week 1 to 2

Roadmap Delivered

A written content plan with topics, formats, scripts, shoot list, and the order to publish.

Week 3

Production Day

Half-day or full-day shoot at your practice or our Atlanta studio. We bring everything.

Week 4

Edit & Deploy

First cut in your inbox, two rounds of revisions, ready-to-publish files for web and social.

Quick Answers

Before you book, the things you'd ask.

It's a 90-second self-audit that maps your online presence against the four patterns that block patient bookings. You'll get a personalized scorecard with your exact gap, the video types that close it, and a few example scripts your team can use this week, whether we work together or not.

Yes. 20 minutes, no pitch deck, no obligation. We use it to confirm your diagnostic, answer specific questions about your practice, and decide together whether what we do is actually a fit for what you need.

Packages start at $2,500. Pricing is always quoted up-front against a written scope, with no required retainers. After your diagnostic and strategy call, you'll know exactly what's recommended and what it costs before you commit to anything.

For a brand-day shoot, usually a half-day on site. Our director has interviewed hundreds of non-actors. We walk every physician through what they'll say before the camera rolls. You'll be more comfortable than you expect, and you'll have a usable library of clips when we wrap.

It's stored on our private MailerLite account and used only to send your scorecard and a short follow-up sequence. We never sell or share it. You can unsubscribe one-click from any email at any time.

No. We produce video for founders, educators, and Atlanta-area brands across industries. Medical practices are our 2026 focus because of how directly our healthcare operations background applies. The same production team and process is available for any business.

One Last Thing

Find your trust gap.
Then close it.

90 seconds, a personalized scorecard, and a few example scripts you can hand to your team this week. Even if we never speak again.

Take the 90-Second Diagnostic

90 seconds No call required Scripts included

Back to overview The Diagnostic

Find your trust gap in 90 seconds.

Seven quick questions. Your personalized scorecard tells you exactly where patients are dropping off, and the kind of video content that closes that gap.

Live Diagnostic Step 1 of 7 · Visibility

Question 1 of 7

When patients search your specialty in Atlanta, what shows up?

Open an incognito tab and search if you're not sure. Honest answers give you a more accurate scorecard.

Question 2 of 7

Google your physicians by name. What do patients find?

Personal trust matters more than the practice brand on first bookings.

Question 3 of 7

Can prospective patients hear from your existing patients?

Written reviews count. Video stories count four times more.

Question 4 of 7

What do you offer patients who are nervous about a procedure?

Fear of the unknown is the single biggest reason patients delay booking.

Question 5 of 7

What does a patient see when they view photos of your practice?

Patients want to feel safe and at home before they ever walk in.

Question 6 of 7

Where do patients see your practice in their daily scroll?

Reels and Shorts are where most patients first encounter a practice in 2026.

Question 7 of 7

If you could fix one thing about how patients judge you, what would it be?

Your answer shapes which content type we recommend first.

Your scorecard is ready

Where should we send your scorecard?

Your personalized breakdown is one click away, and we'll send a copy to your inbox so you can share it with your team.

90 seconds Your data stays private No sales call required

Your scorecard is ready, Doc.

Your trust gap is The Visibility Gap

Patients can't find you, or what they find online looks dated. Before any other video work moves the needle, your discovery layer needs to be rebuilt.

Book Your 20-min Strategy Call

Diagnosis

Visibility

Gap 01 of 04

What This Means

Why this gap blocks bookings.

Your Prescription

Three pieces of content to close it.

Built from a decade of watching patient drop-off inside healthcare operations. Start in this order. Don't skip steps.

Bonus, Scripts Included

Two example scripts your team can use this week.

The full five-script library was sent to your inbox. Here are two previews so you can see exactly what you're getting.

Your Next Step

Book a strategy call and close your gap.

A free 20 minute call. We confirm your diagnostic, answer practice specific questions, and map out what to shoot first. No pitch deck. No obligation.