Google Business Profile
Claimed and verified, complete info, recent reviews. The first thing a patient sees when they Google "doctor near me."
Why it mattersAn incomplete profile sends ready-to-book patients to the practice next door.
You have your marketing snapshot in hand. Let's walk through it together so you can see exactly where the opportunities are, and what to do next.
I know you're busy running a practice. The last thing you need is another sales pitch, so that's not what this is.
I stopped by because I genuinely believe there's an opportunity to help more patients find you. 77% of patients now use search engines before booking a healthcare appointment (Press Ganey, 2024), and the snapshot I left breaks down what I found across your online presence. A quick call lets us walk through it together so you can decide if it's worth exploring further.
The snapshot in your hand covers five areas that decide whether patients find you, trust you, and book with you. Here's why each one matters before our call.
Claimed and verified, complete info, recent reviews. The first thing a patient sees when they Google "doctor near me."
Why it mattersAn incomplete profile sends ready-to-book patients to the practice next door.
Mobile-friendly, clear call-to-action, online scheduling. Whether visitors can actually book once they get there.
Why it mattersMost patient research happens on phones. A confusing website ends the visit before a call is made.
Whether ads are running, on which platforms, and whether the spend is actually producing booked appointments.
Why it mattersMost local ad budgets leak. Knowing what's actually converting changes how the money gets spent.
Healthgrades, specialty directories, Yelp, and NAP (name, address, phone) consistency across the web.
Why it mattersInconsistent listings confuse search engines and patients. Both stop sending you traffic.
Active platforms, posting cadence, and whether the content is doing anything to build trust with potential patients before they call.
Why it mattersPatients check social to verify you're real and active. Dormant accounts raise more doubt than no account at all.
Before I built Adode Media, I spent over a decade navigating healthcare from three sides most marketers never see.
I've been the patient calling around trying to find a practice that actually picked up the phone, took my insurance, and made me feel like more than a chart number.
I've been inside the operation as an insurance verifier, a patient registration associate, and a manager of revenue cycle systems and projects. I know what happens when a lead becomes a phone call, when a phone call becomes an appointment, and when an appointment becomes a paying patient. I've also seen where that chain breaks, usually long before marketing gets blamed for it.
Now I sit on the marketing side, tying all of it together. The front desk script, the insurance mix, the no-show rate, the ad spend, the follow-up. They're not separate problems. They're one system.
That's why my approach isn't just driving traffic. I help you see which dollars are actually bringing patients through your door, and where your operation is leaking the ones you already paid for.
No pitch deck. No pressure. Here's the actual agenda.
I take you through what I found, area by area. Which boxes I checked, which ones gave me pause, and why each one matters for your practice.
We talk about what you're already doing, what's worked, what hasn't, and where you feel stuck. The snapshot only tells part of the story.
I tell you the one or two things I'd prioritize if this were my practice, whether or not we ever work together. You keep the recommendations either way.
Pick a time that works for you. I'll walk through your snapshot and answer any questions.
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30 minutes. No pressure. Just a clear conversation about what I found and what you can do with it.
Book Your Strategy Call →